What You'll Learn This introductory session provides essential background on customer data platforms and hands-on experience with basic functionality. You'll understand the strategic importance of data & insights platforms (CDPs) and see real-time profile building in action before we dig into the details of how it all comes together. What We'll Cover We’ll start with the fundamentals—what a Data & Insights platform is, the role it plays in personalization and marketing, and why clearly defined use cases are essential before implementation. You’ll see real-time customer profiles come to life, learn the basics of identity resolution, and get introduced to our streamlined approach to data collection, schema management, and audience building. Let’s dive in!
