Data Ingestion & Profile Construction

What You'll Learn

This comprehensive session teaches you how to build robust, unified customer profiles using advanced identity resolution, data integration, and enrichment techniques. You'll gain practical experience with schema design, data mapping, and leveraging AI-powered features for deeper customer insights.

What We'll Cover

We'll explore how identity resolution automatically merges data fragments using shared identifiers like email addresses, demonstrating real-time profile unification in action. You'll master the data processing pipeline architecture, learning to create custom fields with proper data types and merge operators, configure mappings to transform raw data into profile attributes, and publish schema changes with version control. We'll cover advanced data integration through Cloud Connect for warehouse data, implement lookalike modeling to score unknown visitors, and leverage automated content classification and interest scoring. Finally, you'll learn to set up triggers that enable real-time personalization and downstream activations.